ClientForm — whitney mckenzie design studio

Clients! Please fill out the form below prior to our kickoff meeting so we have some content to jump start our discovery phase. I am so excited to learn about what you want out of this brand — don’t leave anything out!

Name

First Name

Last Name

Business Name

What business are you in? Specify what exactly you do for your clients?

Who is your primary audience?

Who is your secondary audience?

Why do you clients trust you?

If you're in search of new clients, who is your dream clientele?

How do you reach new clients?

What 5 adjectives describe your business?

Remember - this describes your business, not you as a person.

What do you want clients to FEEL when they are experiencing your service or product?

Where are your clients most likely to see your logo for the first and/or subsequent times?

Do you currently or have you in the past advertised this brand?

Digitally or print media

What business is your closest competition and why?

If you answered above, does that business do anything you do not do?

Are there any like-minded businesses that inspire you?

Locally or nationally

What brands inspire you that are very different from the industry you are in?

Please consider other logos you like:

What makes you like/dislike them? How do they feel? Do they have a mark/icon or only use the companies name as a workmark?

Are there any colors you are drawn to or repulsed by?

Do you currently have a logo?

Yes

Have you ever had a logo for this brand?

Yes

When you think of your future brand – what are you most exited about? Do you have a vision of what it could be?

Is there an animal mascot? Do your clients love the color purple?

Which category best describes the style you envision for your brand.

Leave blank if none feel right

Are there any fun facts about your business that may set you apart from your competition?

Please list any other information that may be helpful in this creative process.