Name
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First Name
Last Name
Email
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Business Name
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What business are you in? Specify what exactly you do for your clients?
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Who is your primary audience?
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Who is your secondary audience?
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Why do you clients trust you?
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If you're in search of new clients, who is your dream clientele?
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How do you reach new clients?
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What 5 adjectives describe your business?
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Remember - this describes your business, not you as a person.
What do you want clients to FEEL when they are experiencing your service or product?
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Where are your clients most likely to see your logo for the first and/or subsequent times?
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If your project involves web design, please list a few websites that you are drawn to both functionally and visually.
What business is your closest competition and why?
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If you answered above, does that business do anything you do not do?
Are there any like-minded businesses that inspire you?
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Locally or nationally
What brands inspire you that are very different from the industry you are in?
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Please consider other logos you like:
What makes you like/dislike them? How do they feel? Do they have a mark/icon or only use the companies name as a workmark?
Are there any colors you are drawn to or repulsed by?
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Do you currently have a logo?
Have you ever had a logo for this brand?
When you think of your future brand – what are you most exited about? Do you have a vision of what it could be?
Is there an animal mascot? Do your clients love the color purple?
Are there any fun facts about your business that may set you apart from your competition?
Does your project involve packaging? If so, how many levels are involved. Primary (jar), secondary, tertiary?
Who else is a part of your team? Do you have a creative director, photographer, art director, web developer?
Please list any other information that may be helpful in this creative process.
